Information Architecture -
Information Architecture (IA)
Information Architecture (IA) defines your website. It is
the structure and the layout of it. It determines how it operates,
how effective it is in interacting with your target
Great care should be paid to the initial structure of your
site and how it supports your online marketing strategy.
Define goals and design for them. For example, if eliciting
user feedback has been identified as a strategic priority,
it is important that the site be designed to support the
appropriate surveys/form/data analysis.
What can we do for you
Content Grouping: Using the Content Audit, we group similar
content items together into logical groups or themes. This
is performed with the client and / or real world results,
with people who fit the audience profiles.
Labelling: These groups, once identified, need to be labelled.
If external audiences were used in a content grouping
exercise, part of the exercise would be to have them name
each of the groups they created. The names of each of the
content groups should be very simple and descriptive.
to discuss your Information Architecture Services