Search Engine Marketing
Cross Channel Advertising
Optimize the Interactive strategy
process by applying data mining and business intelligence to
the data results collected from advertising campaign
campaigns, web analytics, and other user responses. Profile
prospects and target market segmentation.
Web Analytics is the sleeper hit of web marketing for the
current decade. Smart companies will not stop efforts with
creating compelling creative and buying media space
intelligently. They will see things through to the end, by
analyzing the traffic that comes to them through these
efforts, and then make changes to their web sites that
improve their conversion rates and overall revenue.
Web analytics allows you to identify key business drivers
through traffic analysis; areas of the conversion funnel
that are slowing down your sales, improve your conversion
rates in high traffic areas, and improve customer retention.
Site changes will save your company valuable marketing
dollars and increase your revenue. If you’re spending
online, you must make analytics a component of your
marketing efforts on an ongoing basis, in order to spend
your marketing money efficiently.
What we can do for you:
A proven means to increase your
conversion rate, A/B site testing is, however, more
complicated than its’ name will lead you to believe. In
order to obtain a valuable A/B test, Mambo starts with a
control (homepage, landing page, creative…) and we optimize
one change at a time. By changing just one component, while
serving the control at the same time, we unearth elements
that are improving the overall site performance. Further
down in the line of testing, we change the control site to
contain tested improvements, and we test another component,
and so forth. A/B testing is a systematic process that has
proven very successful for a vast number of businesses.
Mambo will enable your business to reach vastly improved
results through this efficient method.
Multivariate testing tests different
combinations all at once, and can do so in a very short
period of time after the initial set up. Mambo alters the
control (homepage, landing page, creative…) so that the
control contains components in which content (offers,
images, text) can be rotated. 5, 10 or even 15 combinations
can be served randomly in this manner in order to test which
combination of elements works best for your goals. Multiple
page combinations are also possible. Mambo’s method of
multivariate testing will allow you to clearly spot the
best-performing components, allowing you to make intelligent
improvements to your web site, and ultimately enable you to
achieve the very best in conversions and revenue.
Conversion Path Analysis
By implementing tracking code
throughout your site, Mambo gathers visitor and conversion
data and puts together an analysis of how your conversion
path is performing, relative to your goals. Blockages or
delays impeding your sales efforts are exposed. Bounce rates
from various pages are tracked and results are interpreted.
The data gathered from watching visitors move through your
conversion path is extremely valuable, as it can point to
ways of increasing sales, customer retention, and ROI. We
analyze your conversion path data and provide you with
solutions for the blockages we identify. Identifying and
resolving delays and confusing areas within your site allows
your visitors to have a more enjoyable and successful visit,
enabling your company’s continued growth and keeps you ahead
of the competition.
How the Web-counters count
BusinessWeek's Catherine Holahan examines the
methods and technologies of some of the leading Web-ratings
services, including Alexa Internet, comScore,
Hitwise, Omniture and Nielsen//NetRatings.
“Usability testing is now
recognized as a necessary, if not integral, part of
Web site development. As the industry matured, three
simple truths emerged:
1. If customers find your site difficult to use,
they will get frustrated and leave.
2. It is not a good thing if customers leave your
3. If you don't test your site with actual customers
before launch, you can't ensure that customers won't
leave your site.”